Post by account_disabled on Jan 8, 2024 9:58:26 GMT
According to various analyzes by the Rebold company , "90% of companies have or plan to invest in an omnichannel marketing solution in 2020, compared to 22% who did so in 2017." The opportunities of this type of strategy allow us to connect with more consumers and in a more personalized way (since consumer preferences are diverse) and increase the presence of brands in the market . Currently, digitalization and web technologies allow for tracking interactions and purchases and improving the user experience , both in physical stores and in e-commerce. Despite this, approximately 1 in 2 Spanish companies still do not have an omnichannel strategy. For this reason, Rebold has studied the best techniques in this field and has identified the 6 greatest advantages it brings to companies.
Reach consumers where they already are “You don't have to wait for users to access the channel used by the company, but rather be proactive and reach where those people already are,” say Rebold experts. In short, an omnichannel Email Data strategy ensures a much greater presence and promotes an attitude of constant renewal and search for the most popular points and settings where users move. 3. Improve consumer insight The omnichannel strategy can help companies gather more (and more diverse) information about consumers, their tastes, behaviors and trends. It offers the possibility of tracking the customer journey through several touchpoints; This can be a goldmine of data to drive increased sales and achieve higher ROI .
More strategic targeting of ads The omnichannel strategy enables cross-selling ; Thus, instead of saturating consumers with advertisements for products or services that they have already purchased, they can be offered, through new channels, complementary items to improve the experience in a purchase construction process. At Rebold, they also advise reinforcing this technique with DCO (dynamic creative optimization), adapting the campaigns to the profile of each user, in a personalized way. 5. Immediate changes Real-time analysis of the channels that work best in each period allows performance to be optimized according to the KPIs established for each action. The key is to discover the points of success and reorient budgets in that direction. 6. Greater profitability When consumers interact positively with our brand and complete the purchasing process, it is important to identify their profile, their needs and their “commercial past” with our brand.
Reach consumers where they already are “You don't have to wait for users to access the channel used by the company, but rather be proactive and reach where those people already are,” say Rebold experts. In short, an omnichannel Email Data strategy ensures a much greater presence and promotes an attitude of constant renewal and search for the most popular points and settings where users move. 3. Improve consumer insight The omnichannel strategy can help companies gather more (and more diverse) information about consumers, their tastes, behaviors and trends. It offers the possibility of tracking the customer journey through several touchpoints; This can be a goldmine of data to drive increased sales and achieve higher ROI .
More strategic targeting of ads The omnichannel strategy enables cross-selling ; Thus, instead of saturating consumers with advertisements for products or services that they have already purchased, they can be offered, through new channels, complementary items to improve the experience in a purchase construction process. At Rebold, they also advise reinforcing this technique with DCO (dynamic creative optimization), adapting the campaigns to the profile of each user, in a personalized way. 5. Immediate changes Real-time analysis of the channels that work best in each period allows performance to be optimized according to the KPIs established for each action. The key is to discover the points of success and reorient budgets in that direction. 6. Greater profitability When consumers interact positively with our brand and complete the purchasing process, it is important to identify their profile, their needs and their “commercial past” with our brand.